Electronic Commerce

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Electronic Commerce (Ecommerce) involves the exchange of information technologies across the electronic networks. This can occur at any of the supply chain stages in an organization, between businesses, business and consumers or between the public and the private sectors irrespective of their payment status. For a business to consumer area, embracing e-commerce  aids in the outsourcing of work and improving customer satisfaction. One of such companies is J. C. Penny Corporation. This paper provides an overview of the company and the extent to which it has applied internet usage.

JCPenny Company Inc. is a U.S. based chain of mid-range stores operating 1100 department stores throughout the U.S. states and Puerto Rico.  It rooted in Dallas, Texas (NYSE:JCP) and is re-imaging all its business aspects to become the favorite store in America. James Cash Penny founded the company over 110 years ago based on the principle of treating customers fair and square, just like he liked to be treated himself (www.jcpenney.com 2012).

JCPenney became an internet retailer in 1998. It runs a website, www. jcpenney.net,  where all its products are displayed; they are classified according to their type, size and brand. The user is able to view the product details online, book for the product and pay online. Upon booking, the product is shipped to the consumer free of charge. The customer is able to track the shipping process online or through a toll-free number published on the company’s website. It deals with sale of footwear, clothing, jewelry, furniture, electronics, beauty products and house wares. JCPenney joined facebook in September 2010 in order to promote its  “Care, Share, Win” campaign where its fans on facebook help decide the school that receives the next million dollars. The company’s revenue at the end of  the year 2011 was approximately $ 1.5 billion. $480 million in this quarter were internet sales via jcp.com (JCP Feb 2012). 

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