While internet service providers are expected to provide adequate safety for internet users, it is not in their jurisdiction to monitor content posted by users on their websites. Similarly, the internet service provider is not liable to monitoring sites which user’s visit hence tracking down internet content is a major hurdle. This will have an impact on e-business as some sites advertising consumer merchandise may not get sufficient attention based on content in related websites (Manuel, (2001).
The other major regulatory issue facing the internet was introduced by the Internet Watch Foundation that controls the content available online. The foundation controls content especially if it contains images that portray child abuse. Such a regulation could hinder future advertisements and e-business especially where the adverts target children as they have to meet the requirements of the foundation (Harri, 2007).
Another regulatory issue involves crime and users of the internet so that internet providers have to work hand in hand with the law enforcement officers. This includes giving law enforcement officers easy access to information regarding criminals and criminal activities to the government when it is sought as a way of eliminating terrorism. This issue will affect online business as companies owning websites will be forced to reveal personal details of clients which is against the privacy rules of marketing (Manuel, (2001).
Similarly, in the same line with audio/visual advertising, internet marketers are advised to ensure that the content they post on their websites is not misleading. The policy points out that information on products should be accurate else the advertisers will take full responsibility. This will have an impact on future e-business as marketers will have no option as they will have to outline all details regarding a product correctly hence boosting sales (Harri, 2007).
Consequently, charges for internet use are always very low hence making it an affordable option for marketers to display their products. Similarly internet users are exempted from taxation hence making online business lucrative. This will impact e-business positively as marketers will spend less yet gain better returns from online marketing (Manuel, (2001).