‘Those who tell more, sell more,’ is a popular marketing phrase. In other words, if no one knows you have something to sell, it doesn’t matter how amazing your product is because no one will buy it. Marketing is one of the most important aspects of any business, and requires knowledge to succeed. This is why many people study marketing and advertising theory – but not many of them will succeed. If you can write a strong marketing essay then it proves you understand how the system works.
Subjects for a Marketing Essay The most important thing in marketing is to know the customer. It is why direct marketing campaigns can be so successful – they are measured by how much response they get, and this tells the company what customers react to. Customer research is a key tool that companies use to keep on top of changes in attitudes, and it is easier to do now that social media is widespread.
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Branding is also an essential tool for marketers, and a marketing essay on the longevity or rapid rise of a certain brand can be a good choice. With more and more products and services available for people to choose from, competition is increasingly fierce, and brands become more important.
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